# Brand Asset Verification

> Brand Asset Verification checks a business's submitted logo for sensitive content, presence on its website, and conflicts with public trademark registries.

Source: https://help.withpersona.com/articles/2idIkprjWl5OBRAb5iOvZ6/
Section: Verifications > Features > Verification Service Types

## Overview

The Brand Asset Verification confirms the legitimacy of a business's logo during the Know Your Business (KYB) process. The business uploads a logo along with the business name and website, and Persona analyzes it for policy-violating content, matches it against imagery found on the business's website, and cross-checks it against public trademark registries.

This verification is processed asynchronously and surfaces results as three independent checks.

## Why is this verification valuable?

- **Automates brand due diligence at scale.** Manually inspecting every submitted logo against a business's website and trademark registries is slow and inconsistent. This verification replaces that work with a standardized automated review.
- **Surfaces policy and reputational risk.** Detects regulated or sensitive content (sex, hate, alcohol, firearms, tobacco) in submitted logos before onboarding a business.
- **Flags impersonation and trademark conflicts.** Confirms the submitted asset actually appears on the business's stated website and that no third party holds a conflicting trademark registration — two signals commonly associated with fraudulent or misrepresented business applications.

## What checks does this verification provide?

| **Check**                         | **Description**                                                                                                    |
| --------------------------------- | ------------------------------------------------------------------------------------------------------------------ |
| **SHAFT Compliance Detection**    | Scans the submitted logo for regulated or sensitive content that may indicate policy or reputational risk.         |
| **Brand Association Detection**   | Validates that the submitted logo appears on the business's website.                                               |
| **Trademark Ownership Detection** | Checks public trademark registries to identify potential conflicts with trademarks registered to other businesses. |

Each check returns structured metadata — for SHAFT, per-category flagged status and confidence scores; for Brand Association, the ranked candidate images, source URLs, and similarity scores; for Trademark, the list of matching and conflicting registrations with country, registration number, and owner comparison.

## Frequently Asked Questions

**What happens if no matching logos or trademarks are found?**

If no matching logos are identified on the business's website, the Brand Association check fails accordingly. If the upstream analysis service does not return a result for a given check, that check is marked as unavailable rather than being passed or definitively failed.

**How does the trademark check decide "matching" vs. "conflicting"?**

For each visually similar trademark registration, Persona compares the registered owner's name to the submitted business name. If they match, the entry is _matching_ (the same business owns the trademark). If they do not match, the entry is _conflicting_ (a different business owns a visually similar trademark).

**Does this verification collect biometric data?**

No. Brand Asset Verification does not collect or process biometric data. Submitted business name, website, and logo images are stored on the verification record, and per-check analysis text is redactable.

## Plans Explained

### Brand Asset Verification by plan

|                          | Startup Program | Essential Plan | Growth Plan   | Enterprise Plan |
| ------------------------ | --------------- | -------------- | ------------- | --------------- |
| Brand Asset Verification | Not Available   | Not Available  | Not Available | Available       |

[Learn more about pricing and plans](https://withpersona.com/pricing?utm_source=product&utm_medium=referral&utm_audience=a&utm_campaign=cm_gen_ds_hc-plan-table).