Business Online Presence Report

Overview

The Business Online Presence Report helps surface a business's homepage, if one can be found, serving as a starting point for assessing its online credibility. It is primarily available for businesses in English-speaking locales, with availability in other locales on a case-by-case basis.

The report searches for a business’s information online, evaluates the results to determine the most likely homepage, and confirms the presence of relevant business details such as name and address. The report is currently in Closed Beta and is intended to be used with other online credibility products like the Business Website Verification or the Business Classification Report.

Why is this report valuable?

This report automates the manual process an analyst would undertake to locate a business’s online presence. A business’s website and broader online presence provide key insights into its legitimacy, operations, and offerings.

A strong online presence can signal legitimacy, while a lack of one may indicate potential risk. Many businesses already incorporate website verification into their KYB processes, making this report a valuable tool for streamlining due diligence efforts.

What information does this report provide?

The Report results include the following sections:

• Identified Homepage: Displays a screenshot most relevant webpage found for the business, including a screenshot.
• Business Name Matching: Verifies whether the found website includes the expected business name.
• Address Matching: Confirms if the business address appears on the identified website (if available).

Frequently Asked Questions (FAQ)

What businesses are supported?

The Business Online Presence Report supports businesses primarily in English-speaking locales. Availability for businesses in other languages or regions may vary and can be reviewed on a case-by-case basis.

How does this report determine the homepage?

The report uses automated searches to retrieve relevant business pages, then evaluates their credibility by checking for matching business information such as name and address.

What should I do if no homepage is found?

If a homepage isn’t found, the business may have limited online presence or be listed primarily on third-party sources. Consider using self-reported information.