# Business Online Presence Report

> Surface a business's homepage, social media profiles, and third-party review pages to assess online credibility, including for thin-file businesses.

Source: https://help.withpersona.com/articles/4PXsPj48k67OR26o2ToN5x/
Section: Reports > Features > Report Service Types

## Overview

The Business Online Presence Report (part of the **Online Credibility** suite) aggregates a business's digital footprint by surfacing its homepage, social media profiles, and third-party review pages.

Public registry data is often incomplete for modern, digital-first, or thin-file businesses. This report uses AI to automate the discovery of a business's online presence and quickly assess legitimacy and reputation beyond standard registry checks.

## Why use this report?

- **Automate manual research:** Replaces the time analysts spend manually Googling businesses, hunting for social media profiles, and scrolling through review sites.
- **Assess legitimacy at a glance:** A robust homepage, maintained social profiles, and recent reviews signal a healthy, actively operating business, whereas a lack of presence or orphaned accounts can serve as early risk indicators.
- **Verify thin-file businesses:** Uncover alternative trust signals for newly formed, digital-first, or micro-businesses that lack a footprint in traditional public registries.

## What information does this report provide?

![BOPR](https://assets.withpersona.com/f_auto,q_auto/help-center/articles/reports/image-12.png '982x1208')

### Inputs

Input quality impacts results. Specific business names with additional context (URL or address) yield more accurate matches. Generic names without context may return multiple potential matches.

**Required:**

- **Business name:** Legal name or DBA — more specific names yield more accurate matches.
- **Country code:** Two-letter ISO country code.

**Optional (but recommended):**

- **Business URL:** Homepage address — significantly improves accuracy and reduces ambiguous matches.
- **Business address:** Full address including subdivision/state — reduces ambiguous matches for common business names.

### Outputs

- **Business Homepage**: Displays a link and screenshot of the most relevant webpage found for the business.
- **Social Media Pages**: Returns links and high-level metadata (such as follower counts, employee counts, post counts, and account age) for associated social platforms, including LinkedIn, Facebook, X, and Instagram.
- **Review pages**: Returns links and rating summaries for associated review platforms and aggregators, such as the Better Business Bureau (BBB), Google Reviews, Yelp, and TripAdvisor.

## Configuration Options

- **LLM Provider Selection:** Choose your preferred LLM provider to power the Business Online Presence Report. There are no pricing differences based on the selected LLM provider.

## Frequently Asked Questions (FAQ)

**How does this report determine the homepage?**

The report uses automated searches to retrieve relevant business pages, then evaluates their credibility by checking for matching business information such as name and address.

**What should I do if no homepage is found?**

If nothing is found, the business may be newly formed, operate strictly offline, or primarily exist on third-party marketplace listings. Consider requesting additional self-reported documentation or utilizing the Business Website Verification if the user provided a direct URL.

**Is the Business Online Presence Report a replacement for Business Website Verification?**

No. They are complementary. The Business Online Presence Report finds and aggregates a business's broader digital footprint across the web. The Business Website Verification analyzes and verifies a specific domain for fraud signals (e.g., domain age, redirects, malicious content).

**What locales and languages do this report support?**

The report generally performs well across a wide range of languages when searching. No special locale setup is required.

## Plans Explained

### Business Online Presence Report by plan

|                                 | Startup Program | Essential Plan | Growth Plan | Enterprise Plan |
| ------------------------------- | --------------- | -------------- | ----------- | --------------- |
| Business Online Presence Report | Not Available   | Not Available  | Available   | Available       |

[Learn more about pricing and plans](https://withpersona.com/pricing?utm_source=product&utm_medium=referral&utm_audience=a&utm_campaign=cm_gen_ds_hc-plan-table).