Title companies and Persona

Title companies are often the final checkpoint before a real estate transaction closes—verifying the legitimacy of documents, funds, and most importantly, the individuals involved. In a world where more closings are happening remotely and identity fraud continues to rise, title companies need a way to verify identities quickly, securely, and in compliance with KYC (Know Your Customer) regulations. That’s where Persona comes in.

What is Persona (and Why It’s Useful for Title Companies)?

Persona is an identity verification platform designed to help businesses verify individuals, meet compliance requirements, and build secure customer experiences—all in one place. For title companies, this means:

• Verifying the identity of buyers, sellers, and other parties in a closing
• Supporting remote or digital closings with secure, mobile-friendly flows
• Collecting and auditing identity documentation with timestamps and logs
• Automating parts of your compliance process while keeping full control over your review criteria

Whether you’re working with out-of-state clients or need to verify someone who isn’t present in your office, Persona allows you to run trusted verifications without compromising efficiency or security.

What Persona Products Do Title Companies Use?

Most title companies use a combination of the following products on the Persona platform:

Inquiries

With Inquiries, you can send a secure link via email or SMS that guides someone through an identity verification flow on their mobile device or computer. You can also embed this flow directly into your website. The experience is fully brand-customizable and supports the collection of additional form data you may already require (e.g., file numbers, transaction IDs, or contact info).

Verifications

Within an Inquiry, you can configure Verifications like:

• Government ID Verification – Automatically collect and validate IDs like Driver’s Licenses, Passports, and State IDs from a wide range of issuing bodies.
• Selfie Verification – Capture a live selfie and compare it to the ID photo to verify liveness and detect impersonation attempts.

These verifications can be configured to automatically approve based on your criteria, or you can route high-risk cases for manual review.

Explore Persona’s Templates and Solutions for Title Companies

If you’re not sure where to start, head to the Persona Dashboard homepage, click Explore all solutions, and browse prebuilt templates.

Many title companies choose the KYC (Know Your Customer) solution, which includes a government ID check, selfie verification, and an optional Case review step for high-risk scenarios. Cases make it easy for your team to view identity data, decision history, and submitted documents all in one place.

Here’s also a quick and interactive demo of the starting KYC solution as well as a few solutions and templates:

• View the interactive demo experience

How to Get Started

You can create a free Persona account and request a trial experience in just a few minutes. Here’s what to expect:

• Sandbox Trial – Simulated data only, great for exploring how flows work.
• Production Trial – Live data, capped at 50 free services. Requires light business verification.

Both trials last 60 days and let you test core features like Inquiries, Verifications, and Cases.

Moving from Trial to Real Use

Most title companies start with our Essential Plan at $250/month, which includes:

• 500 services/month (enough for most closing volumes)
• Access to key products like Government ID and Selfie Verification
• Dashboard tools for branding, auditing, and configuration

If you’re a small or early-stage company, you may also be eligible for our Startup Program—a one-year, discounted option available by application.

You can upgrade directly in the Dashboard under Organization > Billing.