# How to apply to the Persona Startup Program

> Apply to the Persona Startup Program: create an account, review the program cohorts, then apply from Organization > Billing in the Dashboard.

Source: https://help.withpersona.com/articles/5NoQf7ZYBo1aFCsqQgZYf7/
Section: Getting started > Pricing and Plans > Persona Startup Program

## Step 1: Create an account and explore the platform

Begin by [creating an account](https://app.withpersona.com/dashboard?utm_source=helpcenter&utm_medium=referral&utm_audience=a&utm_term=5NoQf7ZYBo1aFCsqQgZYf7&utm_content=how_to_apply_to_the_persona_startup_program&utm_campaign=acq_gen_ds_pricing) to explore Persona’s offerings. You can use a free Sandbox for up to 60 days to familiarize yourself with our platform.

## Step 2: Choose a Startup Program cohort and apply

Our Startup Program offers multiple cohorts with distinct access and eligibility requirements. Before applying, review the [cohort information here](https://help.withpersona.com/articles/1XNnqukfZY9VamF2e7jkuJ/#program-cohorts) and decide which cohort best meets your organization's needs.

To apply to a cohort, navigate to **Organization > Billing** [in your Persona dashboard](https://app.withpersona.com/dashboard/billing?utm_source=helpcenter&utm_medium=referral&utm_audience=a&utm_term=5NoQf7ZYBo1aFCsqQgZYf7&utm_content=how_to_apply_to_the_persona_startup_program&utm_campaign=acq_gen_ds_pricing) and scroll to the bottom of the page. Select from the available cohorts to complete your application.

![apply-for-startup-program](https://assets.withpersona.com/f_auto,q_auto/help-center/articles/getting-started/apply-for-startup-program.png '1305x1115')

## Step 3: Get accepted and set up production

Our team will review your application, and upon acceptance, you’ll receive production access and invites to the Persona Slack community for key team members.

## Step 4: Engage and maximize benefits

Participate in product demo sessions, network with other founders, and leverage resources from our community. The program runs for a year, offering ample opportunities for growth and learning.