# Understanding the External Display Name field

> Where the External Display Name appears: device-handoff emails and SMS, confirmation codes, and security dialogs. Blank falls back to your org name.

Source: https://help.withpersona.com/articles/5UYSMJCixxdgud9jHzpN4r/
Section: Inquiries > Introduction > Designing Inquiries

## Overview

The External Display Name is surfaced when Persona needs to tell the end user **which business the verification belongs to**. It does not appear automatically on every inquiry screen.

- **Device-handoff email:** Used in the subject, preview text, and body. For example, “Acme one-time link” and “Continue verifying your identity for Acme.”
- **Device-handoff SMS:** Used in copy such as “This is your one-time link for Acme.”
- **Email confirmation code:** Used in the subject, preview text, and instructions. For example, “Acme confirmation code.” With Persona’s default email sender, it can also appear in the friendly sender label: “Persona (on behalf of Acme).”
- **Phone confirmation code:** Used in the SMS copy: “Your confirmation code for Acme is…”
- **Security dialogs inside the inquiry:** Shown when relevant protections trigger, including new-device warnings, phishing/link-recognition warnings, and sandbox warnings. For example, “Do you recognize this link from Acme?”

If the setting is blank, Persona substitutes in your organization name. It generally is **not** a persistent company name in the inquiry header or on ordinary screens; those need explicit flow copy or branding configuration.