Persona Help Center
Overview
The Business Website Verification (BWV) verifies the validity and legitimacy of a business's website during the Know Your Business process. This verification is currently in Beta.
Customers use the BWV to:
Replace manual review of a business website
Manually checking a business’s website is a part of most business onboarding processes. This verification can help automate parts of that process.
Help prevent business impersonation
The business's website serves as a tool to detect fraud and is collected and analyzed during KYB to prevent business impersonation. If the provided website does not correspond to the business it claims to represent, this inconsistency can be identified and highlighted with the verification.
Establish the relationship between a business and individual
The Business Website Verification can be used with Email 2FA as a way to verify the association between a business and an individual (i.e. employment verification). For instance,
- We verify that the individual Bill owns an email
bill@acme.comby using the email verification. - We verify that the emails domain
acme.comis associated to the business Acme Examples Inc - Combining these two, we can draw the conclusion that Bill is in fact associated to Acme Examples Inc, because that business controls who gets emails with that domain.
Using the Business Website Verification
The Business Website Verification takes the Business Name and Business URL and returns back a Passed or Failed depending on if required checks pass.
The Business Website Verification only currently only covers languages and locales in English.
Some of the checks available for use in the BWV are listed below.
| Check | Description | Availability | Possible failure reasons |
|---|---|---|---|
| Domain resolvable detection | Identifies the IP addresses of a website and if they are resolvable (accessible) | Closed beta | Failed to Resolve |
| Domain age | Check the age of the domain and compare to the minimum age set on the verification template (default is 30 days) | Closed beta | 1. Domain is recently created 2. Unable to determine domain age |
| Domain expiration | Check if the domain is expired or close to expiring (default is within 30 days of expiration) | Closed beta | 1. Domain is expired 2. Domain is expiring soon 3. Unable to determine domain expiration |
| Sufficient content detection | Check if a website has sufficient content to extract information from | Closed beta | 1. Insufficient content (ex: website only has text that says “Coming soon!”) 2. Parked domain/domain is for sale |
| Domain Redirect Detection | Check if the website redirects to another domain | Closed beta | 1. Domain Not Resolvable 2. Domain Redirected |
| Identity Comparison check | Check if the website belongs to the business, using the business’s name and address as the connection point | Closed beta | 1. Domain Not Resolvable 2. Insufficient content 3. Insufficient match |
Frequently Asked Questions
Does this verification cover the online presence of a business? It does not verify the full online presence of a business, which could encompass things like social media presence, Yelp reviews, and Glassdoor reviews.