Advanced KYC (US) Solution

Advanced KYC (US) Solution

Overview

Persona’s Advanced KYC (Know Your Customer) (US) solution enables organizations to perform robust identity verification by combining government ID verification, Authoritative Database verification (with social security number as an input), and a selfie liveness check. This solution is commonly used by marketplaces and platforms that require enhanced identity assurance for US-based users.

In this guide, learn:

  • What’s included in the solution
  • How the components work together to verify identities progressively
  • How to customize and extend this solution for your specific needs
Note: Authoritative data sources include credit agencies, voting registries, telephone database, government records (e.g. court filings), consumer databases, utility registration, postal authorities, and register of deaths. This is in contrast to non-authoritative data sources (i.e. social media), which is available through a Non-Authoritative Database Verification, and issuing data sources (i.e. Department of Motor Vehicles (DMV)), Social Security Administration (SSA)), which are available through other Verification products like AAMVA Verification, eCBSV Verification, Brazil Serpro Verification, and more. This variety of sources, combined with customizable configurations, allows you to build and optimize solutions that meet your specific risk tolerance, compliance requirements, and business goals.

What’s Included

The Advanced KYC (US) solution includes the following components:

1 Inquiry Template

  • Government ID Verification
    • Automatically collects all ID types by default, including US driver’s licenses and state IDs. You can modify the accepted ID types by following this guide.
    • Requires a Barcode Check which means that both the front and back of ID are collected. While this required check introduces some friction to the user experience, it greatly improves extraction accuracy and overall user experience.
  • Database Verification
    • Collects key identity information including name, SSN, and address.
    • Uses the Database Verification to compare provided data against authoritative data sources.
    • The Inquiry theme can be customized to match your company’s branding.
  • Selfie Verification
    • Performs selfie liveness checks to confirm identity.

2 Workflows

  • Run 'Decision' on Inquiry Completed Workflow triggered on inquiry completion
    • Automatically applies your decisioning logic based on the combined results of the ID, Database, and selfie verifications.
    • Can include additional actions such as routing cases for manual review or triggering specific downstream processes.
  • Run 'Decision' on Inquiry Failed Workflow triggered on inquiry failure
    • Automatically creates a case for failed inquiries.

1 Case Template

  • Advanced KYC (US) Manual Review
    • Creates a Case if the user fails the verification or if additional manual review is required.
    • Includes tags or comments indicating why the Case was created, allowing your team to review and resolve cases as needed.

Advanced KYC (US) Solution Process

Here’s how the components work together to verify a user’s identity:

  1. The Inquiry collects the user’s government ID and personal details like name and social security number as well as conducts selfie verification.
  2. If the Government ID Verification passes, the Inquiry automatically runs a Database Verification.
  3. If the Database Verification passes, the Inquiry automatically prompts the user to conduct a Selfie Verification and subsequently the appropriate verification checks are run on the provided three-point Selfie.
  4. If the Inquiry fails or requires additional review, an Advanced KYC (US) Manual Review Case is automatically created for your team to review and resolve.

If you’re interested in using Persona’s SSN Verification solution or advanced database-powered solutions like eCBSV, contact your customer success manager or reach out to the Persona support team.

Where to find this Solution

This solution is available to organizations in the Solutions Library. The Solutions Library includes helpful pre-configured combinations of Persona products and features that can be a good starting point for many businesses or use case.

To get to the solutions library:

  1. While viewing the Dashboard, click Home in your navigation
  2. Under Explore all solutions, click Browse.

Solutions in the solutions library generally include end user verification flow or experiences powered by Inquiry Templates and Verification Templates. They also feature Workflows that automatically approve an Inquiry or create a Case when risky signals (like a failed Verification) are found, and a Case Template to ensure that your business is well set up for reviewing these higher risk scenarios.

Plans Explained

Startup Program Essential Plan Growth Plans Enterprise Plans
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Learn more about pricing and plans

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