Persona Help Center
Overview
The Address Lookup returns detailed metadata for a given address and includes two map views. It is useful when you want quick, trustworthy details about a business's address from within the Dashboard without searching external sites (e.g., Google). Common uses include validating that an address is a real residence or business and flagging PO Boxes or private mailboxes.
Coverage At A Glance
| Feature / Capability | United States | International |
|---|---|---|
| Core Address Lookup (non-AI) | ✔ Generally available | ✔ Available with limited fields |
| USPS-sourced outputs (DPV, RDI, CMRA, LACSLink, carrier route, ZIP type) | ✔ Available | ✖ Not applicable |
| Latitude / Longitude | ✔ Available | ✔ Available (varies by provider) |
| Precision | ✔ ZIP-level | ✔ Lower precision possible |
| Street View + Satellite Insights (formerly AI Insights) | ✔ Where Google imagery exists | ✔ Where Google imagery exists (beta) |
| Virtual Address Detection | ✔ US-only | ✖ Not supported |
When To Use This Report
- Enrich an address during KYC or KYB reviews
- Distinguish residential vs commercial delivery points
- Detect PO Boxes and private mail receiving agencies
- Get latitude and longitude plus precision for geospatial checks
- Add quick visual context with Street View and Satellite (when enabled)
Report Features
Search Inputs
- Full US address (required)
- Note: US addresses are supported by default. International support is available with limited fields.
Report Outputs
There are multiple returned fields for the Address Lookup Report. Below, we've listed all of the fields and their definitions so that you can better understand how to use and interpret the information.
Note: USPS-sourced outputs are US-only. International addresses return non-USPS fields such as formatted address, coordinates, and time zone.
Address Details
Resolved/Corrected address
The fully-formatted and corrected version of the address passed in.
Record type
Represents the type of record this address matched against. Only given if a DPV match is made.
Zip type
Indicates the type of the ZIP code for the address that was matched:
- Unique: Single delivery point (large orgs or government)
- Military: APO/FPO
- PO Box: Assigned to post office boxes
- Standard: All other ZIP codes
County FIPS
The 5-digit county FIPS code (state + county code).
County name
The name of the county in which the address is located.
Building default indicator
Indicates whether the address is the “default” address for a building (e.g., main lobby).
Latitude
Exact latitude of the address.
Longitude
Exact longitude of the address.
Precision
Indicates the precision of the latitude and longitude values:
- Zip9 (most accurate)
- Zip8
- Zip7
- Zip6
- Zip5
- Unknown
Congressional district
The congressional district (01–53 or “AL” for at-large districts).
Delivery Details
Residential Delivery Indicator
Indicates whether the address is residential, commercial, or unknown.
Note: USPS marks PO Boxes as residential.
Values include:
- Residential
- Commercial
- Blank (unknown)
Carrier route
A one-letter prefix and three-digit route designator (e.g., C007).
Routes C770–C779 pertain to PO Box Street Addresses.
Prefixes:
- C – City route
- R – Rural
- H – Highway contract
- B – Post office box section
- G – General delivery
DPV match code
Indicates whether USPS delivers to the address:
- Confirmed
- Not confirmed
DPV footnotes
Additional details related to DPV validation.
DPV CMRA
Indicates whether the address is a Commercial Mail Receiving Agency (e.g., UPS Store, Mailboxes Etc.).
DPV vacant
Indicates the address was previously active but is now marked vacant.
Active
Indicates whether the address is active in USPS systems.
Note: USPS updates may lag by months.
Footnotes
Indicates which changes were made to the input address.
Time Zone Details
Time zone
Examples include Alaska, Atlantic, Central, Eastern, Mountain, Pacific, Samoa, UTC+9–UTC+12.
UTC offset
Indicates the number of hours offset from UTC/GMT.
Observes daylight savings time
Whether the location observes daylight savings time.
Mailing Details
LACSLink Code
The reason code indicating how the address appears in LACSLink.
LACSLink indicator
Indicates whether a LACSLink match exists.
Suitelink match
Indicates whether SuiteLink provided secondary (suite/apartment) information.
Street View + Satellite Insights
This AI-powered module uses Google Street View and Satellite imagery to delivery insights about the location.
Within this module, you can see:
- Building type: Commercial, residential, or other
- Extracted business name: From Street View imagery
- Description: A generated summary of the building
Virtual Address Detection
This module highlights whether an U.S. based address may be a virtual mailbox, PO Box, or CMRA.
Signals include:
- Known Provider Match
- PO Box / CMRA Indicator
- Ignored Secondary Match
- Keyword Match in Search Results
- Business Match
- Multiple Businesses Detected
Notifications
Set up a webhook listening for:
report/address-lookup.ready
Configuration Options
There is no configuration option available for this report type.
Plans Explained
| Startup Program | Essential Plan | Growth and Enterprise Plans | |
|---|---|---|---|
| Address Lookup Report | Not Available | Available | Available |
Learn more about pricing and plans
Disclaimer
Persona is not a consumer reporting agency and the services (and the data provided as part of its services) do not constitute a ‘consumer report’ for the purposes of the Federal Fair Credit Reporting Act (FCRA). The data and reports we provide to you may not be used, in whole or in part, to: make any consumer debt collection decision, establish a consumer’s eligibility for credit, insurance, employment, government benefits, or housing, or for any other purpose authorized under the FCRA. If you use any of any of our services, you agree not to use them, or the data, for any purpose authorized under the FCRA or in relation to taking an adverse action relating to a consumer application.