How can Persona help verify people or individuals?

Persona’s offers a customizable identity verification solution that helps you onboard and verify individuals quickly, securely, and in compliance with local and global regulations. Many businesses also choose to use Persona for ongoing re-verification and handling of the full lifecycle of a users' experience with identity verification.

Whether you’re looking to meet regulatory requirements, reduce fraud, or improve the trustworthiness of your user base, Persona gives you the building blocks to do so efficiently and at scale.

An overview of Persona’s features

1. Customizable Flows:

• Use Persona’s Flow Editor to create tailored experiences that match your risk model, branding, and customer journey.
• Customize the verification types and data collected based on geography, use case (e.g., buyers vs. sellers), or risk segment.
• Include trusted Verification services like Government ID Verification, Selfie Verification, Watchlist Report, and other services to meet compliance requirements like KYC or AML.

2. Comprehensive library of reports and verifications:

• Government ID: Collect and verify government-issued photo IDs from hundreds of issuing authorities worldwide.
• Selfie / Biometric Verification: Confirm liveness and perform face matching against ID photos.
• Phone / Email Verification: Confirm ownership of contact info through OTP or deliverability checks.
• Database and watchlist verifications: Screen individuals against global watchlists, PEP lists, or proprietary lists.
• eCBSV Verification for Social Security Number (US only): Verify identity data against credit bureaus or government databases.
• Document upload and OCR: Allow individuals to upload and auto-parse utility bills, pay stubs, or other documents for manual or automated review.

3. Orchestration via Workflows and Cases

• Set rules to automatically approve low-risk individuals and escalate others for manual review.
• Review submissions in Cases, with full access to metadata, submitted documents, and decision history—all in one place.

How It Works:

KYC at Persona is flexible and built to support both self-serve and managed onboarding flows, whether you’re operating in a regulated industry or just want to prevent impersonation and fraud.

1. Information Collection

• Create branded identity verification flows using Inquiries.
• Collect structured data (e.g., name, address, phone) as well as documents, selfies, and additional supporting information.
• Configure form fields, input validation, and dynamic logic based on previous responses.

2. Verification and Enrichment

• Run automated verifications on government ID, selfies, contact information, or documents.
• Use our database and watchlist checks to identify risky individuals or verify submitted information.
• Add integrations (e.g., Clearbit, SentiLink, Mastercard Identity) to enrich user data and apply additional fraud detection layers.

3. Manual Review and Automation

• Automatically decision low-risk individuals.
• Route edge cases to Cases for human review with all context in one place.
• Create workflows to follow up on incomplete verifications or re-verify users after a risk trigger.

Persona’s approach to verifying individuals and people enables you to be:

1. Flexible – Build flows for your specific audience and risk tolerance.
2. Modular – Add or remove verifications as needed per geography, user type, or regulatory requirement.
3. Scalable – Support growth with automation and seamless integrations.
4. Compliant – Meet global regulatory expectations with audit trails, timestamped logs, and robust data handling.

To learn more about how Persona can support your needs, contact us here or get started by creating an account here.