Overview
The External Display Name is surfaced when Persona needs to tell the end user which business the verification belongs to. It does not appear automatically on every inquiry screen.
- Device-handoff email: Used in the subject, preview text, and body. For example, “Acme one-time link” and “Continue verifying your identity for Acme.”
- Device-handoff SMS: Used in copy such as “This is your one-time link for Acme.”
- Email confirmation code: Used in the subject, preview text, and instructions. For example, “Acme confirmation code.” With Persona’s default email sender, it can also appear in the friendly sender label: “Persona (on behalf of Acme).”
- Phone confirmation code: Used in the SMS copy: “Your confirmation code for Acme is…”
- Security dialogs inside the inquiry: Shown when relevant protections trigger, including new-device warnings, phishing/link-recognition warnings, and sandbox warnings. For example, “Do you recognize this link from Acme?”
If the setting is blank, Persona substitutes in your organization name. It generally is not a persistent company name in the inquiry header or on ordinary screens; those need explicit flow copy or branding configuration.