Overview
FullContact is a privacy-focused identity resolution platform that provides customer data and identity insights. Persona’s Marketplace listing for FullContact helps teams evaluate how FullContact data can support identity enrichment and matching use cases alongside Persona.
FullContact can be useful for fraud, risk, compliance, and customer operations teams that want additional identity context when reviewing an individual.
Benefits
Enrich identity context: Supplement user-provided information with additional personal attributes available through FullContact.
Support identity matching: Compare Persona data with FullContact’s Identity Graph to help connect records that may refer to the same person.
Add risk signals: Use FullContact identity insights, including available email and employment context, to support review and decisioning processes.
Centralize vendor discovery: Review the integration’s supported use cases from the Persona Marketplace before planning an implementation.
Integration Features
Persona’s current FullContact Marketplace listing describes these use cases:
- Retrieve identity insights: Retrieve available identity and risk context for an individual.
- Match identity data: Match Persona data against FullContact’s Identity Graph.
- Enrich person data: Add available personal attributes to user-provided data.
Getting started with the FullContact integration
Prerequisites
Before evaluating the FullContact integration, ensure you have:
- A Persona account with access to Integrations > Marketplace
- A defined identity enrichment or matching use case
- The fields and workflow outcomes your team expects from FullContact data
Requesting access
- In the Persona Dashboard, navigate to Integrations > Marketplace.
- Search for and select FullContact.
- Review the available use cases shown on the integration page.
- Click Contact Us to discuss access and implementation requirements with Persona.
Planning your FullContact use case
Identity enrichment
Define the user-provided fields you want to enrich and the additional attributes your process needs. Confirm data handling, retention, and consent requirements before incorporating enriched attributes into decisions.
Identity matching
Identify which Persona fields should be compared with FullContact’s Identity Graph and how your workflow should handle strong, weak, or absent matches.
Risk review
Document how FullContact insights will inform a review. Avoid treating a single enrichment result as a complete identity or risk decision without appropriate validation and policy controls.
FAQs
Can I add FullContact credentials from the Persona Marketplace?
Not currently. The FullContact listing directs you to contact Persona to discuss access and implementation requirements.
Does FullContact have self-service Workflow Action steps in Persona?
The current Marketplace listing describes potential use cases but does not expose self-service workflow actions. Contact Persona to confirm the implementation options available to your organization.
What data should I send to FullContact?
The appropriate data depends on your use case and agreement with FullContact. Review your privacy, consent, and data-retention requirements before sharing identity data with any enrichment provider.