Overview

Productboard is a product management platform that helps teams capture customer feedback, prioritize features, and align stakeholders around a shared product roadmap. Persona's Productboard integration enables automated creation and management of product components and features directly from your workflows — turning identity operation signals into tracked product work without manual handoff.

Benefits

Turn Identity Friction into Product Improvements: Automatically create Productboard features when Persona workflows detect recurring verification issues, turning operational pain points into tracked product work.

Keep Product Roadmaps Current: Use Persona workflow events to update feature status, description, or ownership in Productboard so the roadmap reflects real-time signals.

Bridge Operations and Product: Eliminate the manual step of translating compliance or fraud findings into product features — Persona does it automatically based on workflow outcomes.

Maintain a Clean Component Hierarchy: Programmatically create and manage components to keep your product structure organized as new capabilities or integrations are introduced.

Reduce Context Switching: Product managers and engineers don't need to manually log identity issues into Productboard — the integration does it at the right moment.

Integration Features

Persona's Productboard integration enables automation across component and feature management. Key capabilities include:

• List Components: Return all components in your Productboard workspace.
• Create Component: Create new components under a product or parent component.
• Get / Update / Delete Component: Retrieve, update, and remove components.
• List Features: Return features with optional filtering by component.
• Create Feature: Create new features with name, description, status, and owner.
• Get / Update Feature: Retrieve and update feature details and status.

Setting up the Productboard integration

Prerequisites

To set up the Productboard integration, ensure you have:

• A Productboard account with Maker or Admin access
• A Productboard API token (generated in workspace settings under Integrations > Public API)

Setting up the Productboard credentials

1. In the Persona Dashboard, navigate to Integrations > Marketplace and click on Productboard.
2. Click on Add Credential at the top of the page.
3. Enter a Nickname for Credential in the modal, along with your Productboard API token, and click Continue.
4. Once complete, the credential will appear in Persona and can be selected in workflows.

Using the Productboard integration in a workflow

1. Create a new workflow, or open an existing workflow you'd like to update.
2. Add a new action step > Integrations.
3. Select the Productboard integration and choose your Productboard credential.
4. Select the operation you want to run and map Persona data into the input fields.
5. Save and publish the workflow.

Productboard Operations Overview

Persona supports multiple Productboard API operations for managing components and features within your product workspace. These actions allow you to automate feature creation and updates, ensuring product planning stays aligned with identity signals from Persona workflows.

See below for a comprehensive list of available Workflow Action steps and possible configurations for the Productboard integration:

List Components

Return all components in your Productboard workspace for reference and lookup.

Configuration Steps:

• No required fields.
• Optionally add:
  • Page Cursor
  • Page Size

Create Component

Create a new component nested under a specified product or parent component.

Configuration Steps:

• Provide values for required fields:
  • Name
  • Parent (Product ID or Component ID)
  • Description
• Optionally add:
  • Owner (user email)

Get Component

Retrieve the full details of a specific component by ID.

Configuration Steps:

• Provide values for required fields:
  • Component ID

Update Component

Update a component's name, description, or owner.

Configuration Steps:

• Provide values for required fields:
  • Component ID
• Optionally add:
  • Name
  • Description
  • Owner (user email)

Delete Component

Permanently remove a component from your Productboard workspace. This action is irreversible — verify the Component ID before using in a live workflow.

Configuration Steps:

• Provide values for required fields:
  • Component ID

List Features

Return features from your workspace with optional filtering by component.

Configuration Steps:

• No required fields.
• Optionally add:
  • Component ID
  • Page Cursor
  • Page Size

Create Feature

Create a new feature under a specified component or product.

Configuration Steps:

• Provide values for required fields:
  • Name
• Optionally add:
  • Description
  • Status (candidate, considered, in-progress, done)
  • Component ID
  • Owner (user email)

Get Feature

Retrieve the full details of a specific feature by ID.

Configuration Steps:

• Provide values for required fields:
  • Feature ID

Update Feature

Update an existing feature's name, status, description, or owner.

Configuration Steps:

• Provide values for required fields:
  • Feature ID
• Optionally add:
  • Name
  • Description
  • Status (candidate, considered, in-progress, done)
  • Owner (user email)

FAQs

How do I find my Product ID for creating a component?

Product IDs can be retrieved from the Productboard API or copied from the URL when viewing a product in the app. You can also use List Components to inspect existing structures.

Can I delete features from Persona workflows?

Feature deletion is not supported. Update a feature's status to reflect its lifecycle instead.

Can I link features to customer feedback from Persona?

Direct feedback linking is not supported. Include Persona context in the feature description field.