What is Persona?
Persona is a secure identity verification platform. Organizations all over the world trust it. We help companies to confirm identities quickly and safely, so that persons can securely access the services that they need. Millions of people used Persona to verify their identity for banks, government agencies, technology companies, and more.
How does Persona work with Microsoft Entra ID?
Persona gives organizations that use Microsoft Entra ID an easy and secure identity verification experience. With it, helpdesk teams can safely start sensitive account actions, for example password resets, from a remote location. They do not have to be in the same physical location as the user. With Persona, companies can keep high standards for security, compliance, and user experience.
Why am I being redirected to Persona?
Why am I being redirected to Persona?
You see Persona because the organization that you work with wants to verify your identity. This helps to keep your account secure, prevent fraud and social engineering, and make sure of regulatory compliance. The process is fast, secure, and easy to use.
What will happen next?
After you go to Persona, Persona shows you a few simple steps:
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Enter your work email.
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Upload a government-issued ID (like a driver’s license or passport).
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Take a selfie to confirm you’re the person on the ID.
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(Optional) Complete more verification steps, for example to confirm your phone number or email. This depends on the requirements of your organization.
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Use your temporary password to log in at https://entra.microsoft.com. Entra then tells you to set a new password.
The Persona interface has clear instructions at each step. If you have problems, read our end-user help section.
How is my data handled?
Your privacy and security are our most important priorities:
- Data protection: Persona is GDPR- and CCPA-compliant. It uses industry-leading security practices to protect your information.
- Transparency: Only the organization that requests your verification can access your information.
- No data selling: Persona does not sell your data or share it with third parties.
- How long your data is kept: The organization that requests your verification decides how long your data is kept. You can ask for deletion through the organization or through our privacy resources.
- Certifications: Persona meets strict security standards and has regular audits.
Frequently asked questions
What if I have trouble completing my verification?
For help with problems, for example photo uploads or expired links, read our troubleshooting guide.
Who can I contact for support?
If you have problems with your verification, contact the organization that sent you to Persona. For general questions, go to our end-user resources.
How do I know this is safe?
We protect your data with industry-standard encryption and security protocols. Leading companies all over the world trust Persona.
Need more help?
For more information about how Persona works, go to our Help Center. For specific questions about your verification, contact the organization that sent you.
This article is for persons who complete a Persona verification flow after their helpdesk sends them a link to reset their Microsoft Entra ID account password. For technical or configuration support, go to our Help Center or contact your service provider.