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Understanding Persona

Is Persona safe?

Persona uses encryption, privacy controls, and transparent policies to protect your identity information.

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This guide is for individuals going through a Persona-powered identity verification flow. While we’ve included helpful tips, the verification was set up by the business, service, or organization that asked you to verify. They use Persona as a tool, and they ultimately decide what’s required and can assist with your specific situation, if you’re having trouble.

Is Persona safe?

Yes. Persona is a widely used identity verification platform, and the businesses that ask you to verify your identity chose Persona because they trust it with sensitive information. Millions of people have used Persona to verify their identity.

Safety comes from three things working together:

  • Encryption. The information you share is protected in transit and at rest.
  • Privacy controls. Only the business that requested your verification can access your information, and you can ask for it to be deleted.
  • Transparent policies. Persona publishes what information is collected, how it is used, and how it is protected.

How does Persona protect my information?

Persona protects information with industry-standard security measures, including encryption of data in transit and at rest, access controls, and continuous monitoring. Persona is compliant with GDPR and CCPA and commits to strong security standards through regular independent audits.

Can I see what Persona collects?

Yes. Persona’s privacy policy describes what information is collected, how it is used, and the choices you have. Persona also publishes its identity verification terms for individuals completing a verification.

What if I still have concerns?

Thousands of businesses use Persona every day, which is why you are being asked to verify through us in the first place. If something still feels off, the business that sent you to verify can confirm that Persona is the service they use, because the verification was set up by them.

Who can help

The business that asked you to verify

They set up the verification, see the result, and decide what happens next, so they are the ones who can help with your result, what they need from you, or another try. Look for their help or contact page in the app, site, or email where your verification started.

Need to reach Persona instead?

Persona provides the verification tool for the business that asked you to verify, but it cannot approve, re-run, or override their decision. For any problem with your verification, including a page that will not load or a button that does nothing, we recommend contacting the app or service you are trying to access, which is named in the verification flow.

If you would still like to reach Persona, you can contact Persona support.

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