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For users · Understanding Persona

Why Persona and not the company itself?

Why a company you are dealing with uses Persona to verify you instead of doing it in house.

This guide is for individuals going through a Persona-powered identity verification flow. While we’ve included helpful tips, the verification was set up by the business, service, or organization that asked you to verify. They use Persona as a tool, and they ultimately decide what’s required and can assist with your specific situation, if you’re having trouble.

Verifying identity is a specialist job

Checking a government ID and confirming a person is who they say they are takes specialized systems and careful handling. A company could build that in house, but few do, because it is easier, faster, and safer to use a service that does identity verification every day.

What Persona does

Persona is the service that runs the verification the company set up. It checks your documents, confirms the details, and returns a result to the company, all within a verification flow the company designed for what they need.

What the company still decides

The company is still the one deciding the requirements and what to do with the result. It may review the outcome itself, offer its own alternative if something fails, and answer questions about your account. See How Persona identity verification works for what each side handles.

Still having trouble?
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