This guide is for individuals going through a Persona-powered identity verification flow. While we’ve included helpful tips, the verification was set up by the business, service, or organization that asked you to verify. They use Persona as a tool, and they ultimately decide what’s required and can assist with your specific situation, if you’re having trouble.
Persona is a real identity verification service
Persona is a legitimate identity verification company. Thousands of businesses use Persona to check that the person signing up or signing in is really who they say they are. If you reached a Persona verification from a website or app you already use, that is a normal step many companies have in place.
How to tell you are in the right place
A legitimate verification usually follows a path you started: you signed up for something, and the app moved you into an identity check. You can confirm you are in the right place by going directly to the service you were using and looking for the verification in your account, rather than clicking a link sent to you.
When to be suspicious
A message that pressures you to verify quickly, asks for payment to proceed, or arrives out of nowhere is a warning sign. Treat verification links in unexpected messages with care. If you are unsure, open the service you actually use and look for the verify step there. See why am I being asked to verify? for more on spotting a real request.
If you are still unsure
Ask the business you believe sent you the verification. They can confirm whether the request is theirs. See also can I trust Persona with my ID? and is this verification request real?.